MOTIVASI PETERNAK PLASMA AYAM BROILER DALAM BERMITRA DI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR (STUDI KASUS PT. GEMILANG UNGGAS PRIMA)
Abstract: The purpose of this
research is knowing the pattern of partnerships run by PT. Gemilang Unggas
Prima, also to know the motivation of broiler chicken breedersplasma in
partnering, and partnership problems in broiler chickens in Kampar Kiri Tengah
District, Kampar Regency. This type research is descriptive quantitative with
using quantitative and qualitative data, collecting data is done with
interviewing. Data analysis which is used is descriptive statistic with
descriptive analysis and factor analysis. Descriptive analysis of patterns of
partnerships demonstrate a partnership which is run by PT. Gemilang Unggas
Prima is plasma system, with the system and partner acceptance procedures are
clearly specified in the letter of agreement. In addition, the contract price
of feed, DOC, and live chicken price agreed in the contract signed by each
production period. The result of this research show 7 (seven) variable fill
requirement so that it results 2 (two) form motivation namely basic and
supporting motivation. Basic motivations which support breeder to determine
partner are variable material needs, rewards, and achievements. Basic
motivations have real influence of breeder to determine partner. Supporting
motivations consist of variable jobs, company policies, supervision, and
awards. Supporting motivations have smaller function than basic motivation.
Descriptive analysis of the problems of partnership shows that the dominant
problem is the contract unilaterally, price contract of livestock production
facilities and production is determined unilaterally,deposit/guarantee
aggravating plasma farmers,lack of clarity in the quality standards of
livestock production facilities is given, and absence of supporting
institutions.
Penulis: Ardi Gustri Purbata,
Cepriadi , Kausar
Kode Jurnal: jppertaniandd150563