ABSTRACT: This study aims: (1) identify the potential and conditions of fisheries in Serang, (2) determine the type, location and pattern of development of processed fishery commodities, (3) determine the feasibility of fishery product processing units to be developed, (4) determine the development strategy fishery product processing units. Distributing a questionnaire study was conducted from December 2009 until October 2010, with the number of respondents 28 people.Analysis of data on the methodology of this study have been  using Comparative Method Exponential (MPE), Analytical Hierarchy Process (AHP). Potential commodities selected from 6 (six) commodities, commodity is the result of the election of seaweed with the highest total value of 6 (six). The location was chosen for the development of seaweed is the village of Pulo Panjang, Pulo Ampel subdistrict, Serang district. The pattern that was developed for processing is seaweed lunkhead, with the highest total value that is 5.2, which has several advantages such as already known and have a durable power high. Results of alternative analysis using Analytical Hierarchy Process Method shows that the factor of seaweed resources are the biggest factors that most contribute to the development of processing units lunkhead seaweed on Pulo Panjang, followed by human resources, public policy and financial capital. Actors who were most responsible are the government and officials. The selected development strategy is the development of facilities and infrastructure to support the processing unit lunkhead seaweed.
Keywords: assessment, lunkhead, seaweeds, Serang District
Penulis: Randi Bokhy Syuliana Salampessy
Kode Jurnal: jppertaniandd120381