FORMULASI STRATEGI RANTAI PASOK TEPUNG TERIGU UNTUK INDUSTRI KECIL MENENGAH DI KABUPATEN JEMBER
Abstract: Wheat flour is the
raw material that often used by food industrial. Small and Medium Entyties has
a significant contribution to Indonesian economy growth. Common problems faced
by SMEs is often the price fluctuations of wheat flour and difficult to obtain
wheat flour sustainability as raw material by affordable price, so it must be
made supply chain management of wheat flour to handle the problems in order to
increased of SMEs based wheat flour. The aim of this research is to analyze the
supply chain system of wheat flour, analyze strengths and weaknesses in the
supply chain, formulated supply chain strategy of wheat flour to increase the
competitiveness of SMEs based wheat flour in Jember. This research was
conducted in three stages, namely preliminary stage through literature,
alternative determination stage using SWOT and strategy selection stage using
AHP. The results is a good strategy to increase the competitiveness of SMEs
based wheat flour in Jember is to increase the productivity of SMEs based wheat
flour.
Penulis: Bambang Herry
Purnomo, Andrew Setiawan Rusdianto, Yurika Widya Dewi
Kode Jurnal: jppertaniandd140606
