FAKTOR YANG MEMPENGARUHI PE RMINTAAN BERAS ANAK DARO (STUDI KASUS PERUMAHAN PANDAU PERMAI KABUPATEN KAMPAR)
Abstract: Rice is the staple
food of Indonesian people generally as well as Riau society particularly. The
high number of rice consumption is influenced by the high number of Indonesian
population. The nutrient in rice becomes the consideration for the society in
choosing rice. Based on the survey the rate of rice consumption in Riau
continues to increase every year. The research was conducted in Pandau Permai
Housing, Kampar Regency. Pandau Jaya village is included as Kampar Regency area
with the area of 14,274 hectares. Total population in
Pandau Jaya Village is 33,100 that consist of 17,040 female and the male is
16,060 inhabitants. The purposes of this study are: (1). To analyze factors
affecting the demand for Anak Daro rice in Pandau Permai housing (2). To
analyze dominant factor affecting the demand for Anak Daro rice in Pandau
Permai housing. The data were obtained from interview towards the respondents
who consume Anak Daro rice. The analytical method that was used in the study
was the analysis of multiple linear regressions. The factors included in the
study were age factor (X1), education (X2), the number of dependents (X3), the
price of Anak Daro rice (X4), other rice prices (X5), and income (X6). The
result indicate that factor toward the demand for Anak Daro rice is the number
of dependents. The dominant factor toward the demand for Anak Daro rice is X3
with the value of regression coefficient of 4,376.
Keywords: anak daro rice, demand, rice
Penulis: Rezky Desriani, Susy
Edwina, Shorea Khaswarina
Kode Jurnal: jppertaniandd160218
