ABSTRACT: Agriculture land usage conversion trend for many purposes in Indonesia can raise national insecurity food so that its trend must be prevented. This research has goal to identify the message design which are effective to raise farmer conservation farming sytems knowledge. This research is designed as experiment research with explanative qualitative approach in Gerem, Grogol, Cilegon, Banten Province. Respondens in it are taken by simple random sampling method from farmer who has his/ her own land. Its data is collected by quistioner, interview, and literature paper. In addition, its qualitative is described by graph and its quantitave is analyzed by median comparasion test of responden’s score before and after treatment. Respondens are divided into two groups based on the message desain form, group discussion and talk, dealing with conservation farming systems. Its result shows that the group discussion is more effective compared to the talk design. There is a tendention that respondens who get group discussion have higher conservation farming systems knowledge.
Penulis: Yudi L. A. Salampessy
Kode Jurnal: jppertaniandd120385