ANALISIS USAHA AGROINDUSTRI MAKANAN PADA UKM BERKAH KOTA PEKANBARU
Abstract: This study aims to
analyze the agroindustry enterprises in the UKM Berkah Pekanbaru city. Analysis
of the data used in this study is the cases study method. The type of data that
is collected were primary data and secondary data. Primary data were obtained
from the employers include: the amount and price of production factors, the
type of raw materials, auxiliary materials, labor, equipment and machinery used
and other necessary data. Secondary data were obtained from the monthly reports
of business which include: general state of the business, a brief history of
the business, coupled also with other data that support this research both from
the relevant agencies as well as from other literature.
The results of this study indicate that the UKM Berkah Pekanbaru city
deserves to be developed with a gross income of Rp 18.4 million, - per month,
net income of Rp 5,478,338, - RCR with values of 1.42 and BEP revenue of Rp
7,962,337,-. Food marketing channels in the agroindustry UKM Berkah Pekanbaru
city consists of two channels where the first channel (entrepreneurs to
consumers) to absorb sales of 23.16% and 76.84% for the second channel
(employers distribute products through middlemen 1; supermarkets and airports
in Pekanbaru intersection of three and middlemen 2; supermarket on the market
down to the next-to-consumer). Overall consumer attitudes towards food product
attributes the UKM Berkah Pekanbaru city is the price and followed with the
texture, flavor, brand and packaging. Sweet and delicious taste of another
product is the top choice of consumers
in purchasing. The savory and crunchy texture of the UKM Berkah Pekanbaru city
food become second reason of consumers in making a purchase.
Penulis: Mega Melda Sari,
Ahmad Rifai, Ermi Tety
Kode Jurnal: jppertaniandd140571
