Analisis Tingkat Kepuasan Pelanggan Toko Roti Bobo Bakery di Kota Pekanbaru
Abstract: Bread’s industry
have a good prospect in the future. One of many kind bread’s industry that old
and eksist until now is bobo bread’s bakery. This business has producted since
1983 located on jalan kuras number 19 Kecamatan Senapelan Kelurahan Kampung
Baru in Pekanbaru City. The analysis data use method descriptive quatitative by
statistical product service solution (SPSS) version 17. Characteristic security
product (permitted, higienis and safety to consume) negative relation and very
real with customers address principle security product, it’s more important for
customer. Characteristic of customers for income every month it’s real with fasty attribute service, it’s mean that
customers who have in the middle income priority fasty service and
characteristic bill out of customers every buy bread it’s very real relation
with the kind of taste and the kind of shape, it’s mean customers priority taste
because the buy according to their desire. The value of characteristic
customers bobo bakery Pekanbaru in this research count 175.54 count by good
scale.
Penulis: Jonrio Canway, Fajar
Restuhadi, Eri Sayamar
Kode Jurnal: jppertaniandd140832