ANALISIS SISTEM TATANIAGA KARET PADA PETANI KARET EKS UPP TCSDP DI DESA BALAM MERAH KECAMATAN BUNUT KABUPATEN PELALAWAN
Abstract: This research aims
to analyze the marketing channel,
marketing margin, and marketing efficiency of rubber on smallholder plantation
of ex-UPP TCSDP. Research also analyzes the market structure and price
transmition elasticity of rubber product (ojol) at Balam Merah Village. This
research is using the survey method. Data was collected on 30 smallholders
rubber plantation by purposive sampling technique, 6 the village merchant, and 3 the wholesaler by
snowball sampling technique. The research results shows there are two rubber
marketing channels which are farmers -
wholesalers - factory, and farmers - village merchant – wholesaler -
factory. The value of marketing margin
on the first marketing channel as Rp. 928,21/kg , and is more efficient than
the second marketing channel (11,23
percent).
Penulis: Sarah Fidelia
Situmorang, Ahmad Rifai, evi Maharani
Kode Jurnal: jppertaniandd150510