ANALISIS SIKAP KONSUMEN BUAH APEL DAN PEAR IMPOR (Studi Kasus pada Pasar Buah Sudirman Pekanbaru)
Abstract: The purpose of this
study was to determine the attitudes of consumers towards the purchase of
apples and pears imported. This research was conducted at the fruit market
sudirman Pekanbaru. The sampling method in this study using the technique of
Accidental Random Sampling with a sample of 100 respondents. Data analysis
methods used in this study is a model of Multi-Attribute attitude Fisbien and
analysis of the Cartesian Diagram. Based on the results of research conducted,
showed that overall consumer attitudes toward the value of apples and pears
imported categorized well, amounting to 119.60 on imported apple fruit, the
pear imports amounted to 124.26. This case shows the tendency of consumers to
consume apples and pears imported. consumer attitudes toward the purchase of
apple and pear fruit imports showed that consumers believe the attributes of
vitamins, health benefits, taste and ease of obtaining is an attribute that
most believed.
Penulis: Reza Adres Novera,
Novia Dewi, Eliza
Kode Jurnal: jppertaniandd150694