ANALISIS SALURAN PEMASARAN DAN TRANSMISI HARGA KARET (Havea brasiliensis) PADA PETANI SWADAYA DI DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR
Abstract: This reseacrh aim is
to know and analyze: 1. The channel, margin of karet marketing and karet
marketing efficiency. 2. The correlation between the price of karet from
factory and the price of karet in farmer level. 3. The influence of karet price
changing of factory to farmer level at Pulau Jambu Village of Kuok District of
Kampar Regency. The reseacrh method is used of suervey method. The sampling
method is purposive sampling of 40 farmers. And the second sampling of merchant
is using snowball sampling method that come to marketing channel. The research
result shows that in Pulau Jambu Village of Kuok District of Kampar Regency
have one rubber marketing channel (homogeneity). That is farmer to collector
merchant to factory. The lowest price in
farmer level is Rp. 7.075/kg, and the highest price level is Rp. 11.450/kg.
Then the lowest price of factory is Rp. 9.350/kg. And the highest price level
of factory is Rp. 13.250/kg. The average price level of the farmer level on
period Juli 2013 up to Juni 2014 is Rp. 9.096,53 and the average price level on
factory is Rp. 11.267,57. The margin level of marketing channel between the
price farmer level and factory is Rp. 2.171,04 and marketing eficiency is
4,49%. The correlation value between the price in farmer level and factory
level is 0,95%. The value of the elasticity of price transmission between the
price received from farmers and the price of karet by factory was 0,95%.
Penulis: Tanti Oktaria, Ermi
Tety, Evy Maharani
Kode Jurnal: jppertaniandd150712