ANALISIS RANTAI PASOK DAN NILAI TAMBAH AGROINDUSTRI KOPI LUWAK DI PROVINSI LAMPUNG
Abstract: This research aims
to determine the flow pattern of chain supply, the efficiency of marketing, and
the value added on Luwak Coffee in Lampung province. This research was
conducted on West Lampung region and Tanggamus region as the representative of
Lampung province. A purposive method is conducted to decide the location of
this research. The respondents who involved in this research were 35 people,
consist of 9 coffee farmers, 7 doer of Luwak Coffee agro industry, 3 merchants
of coffee, 1 big seller of coffee, 5 seller of Luwak Coffee and 10 consumer of
Luwak Coffee. The first objective was answered by descriptive method, the
second objective by Soekartawi’s formula of marketing efficiency, and the last
objective by Hayami value added analysis method respectively. The result of
this research proved that the stakeholders who involved in this chain supply of
Luwak Coffee agro industry in Lampung Province were consisted of coffee farmer,
merchant, seller of raw coffee beans, agro industry of Luwak Coffee,
wholesalers, retailers, exporters, and consumers. The most efficient
distribution was the distribution of Luwak Coffee to consumer, with the
percentage of the marketing efficiency of 31.62 percent. The added value from processing of one
kilogram raw coffee beans became luwak coffee beans, luwak coffee beans became
a powder of luwak coffee, coffee beans became the powder of luwak coffee was
67,123.95 IDR, 78,887.87 IDR, and 42,666.01 IDR.
Penulis: Khairunnisa Noviantari,
Ali Ibrahim Hasyim, Novi Rosanti
Kode Jurnal: jppertaniandd150904
