ANALISIS PREFERENSI, POLA KONSUMSI, DAN PERMINTAAN TIWUL OLEH KONSUMEN RUMAH MAKAN DI PROVINSI LAMPUNG
Abstract: This research’s aims
are to analyze preference, patterns of
consumption, and factors affecting of tiwul’s demand by consumers at food stall
in Lampung Province. The study was conducted in South Lampung District and West
Tulang Bawang District. There were four food stalls located at Dayasakti
Village, Pulung Kencana Village, and Sidomulyo Village. Food stall sells tiwul
as the main menu. There were 60 respondents in this study that was taken by
accidental sampling. Data collection was carried out in February - June 2014.
The method of analysis in this study is descriptive quantitative and
verification analysis. The results showed that preference of tiwul by consumers
at food stall in Lampung Province was at medium category. Attributes of tiwul
that wanted by consumers at stall food
was low price (≤ Rp5,000), blackish brown color, chewy texture, not strong
scent, little taste, and close mileage traveled. Consumption patterns of tiwul
was as follows: consumption frequency of once to twice per month, usually
consumed pure tiwul by the number of average consumption of 932.52 grams, and
the reason for eating tiwul was because of the preference. Factors that
significantly affected the demand of tiwul by consumers at food stall in
Lampung Province was price of chicken gizzard, price of tempe, and ethnic. The
side dish of gizzard chicken was as a complementary good and tempe was as a
substitution good.
Penulis: Tyas Sekartiara
Syafani, Dyah Aring Hepiana Lestari, Wuryaningsih Dwi Sayekti
Kode Jurnal: jppertaniandd150913
