ANALISIS PEMASARAN KARET POLA SWADAYA DI KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN
Abstract: Agriculture
Marketing is all commerce agent activities who connective the movement of
agriculture food materials processed and raw material and also supply and
demand, strarting from agriculture conducting until to final consumer, where
this activities have an effect on to farmer, comission agent and factory. The
purposes of this research are to analyse: rubber marketing channel, margin, and
efficiency at self-supporting farmers in Pangkalan Kuras District Pelalawan
Regency. This research started from February 2015 till July 2015. The research
method who used in this research is survey method. The samples in this research
used purposive sampling method with criteria of
rubber crop age ranging from 17-19 years old. Intake of sample to
compiler and rubber factory used snowball sampling method by following it
marketing channel. The result showed that only there were one marketing channel
at self-supporting pattern that was from farmer - small compiler/agent - big
compiler - factory. Ojol price buy which have been accepted by self-supporting
rubber farmers equal toRp.6.172,32/Kg. Total value of margin marketing equal to
Rp.1.527,68/Kg with total cost of marketing equal to Rp.1.538,83/Kg and
marketing efficiency equal to 19,98 percent.
Penulis: Nooky Anggita Sari,
Evy Maharani, Eliza
Kode Jurnal: jppertaniandd150521