ANALISIS PEMASARAN DAN TRANSMISI HARGA PADA PETANI BOKAR DI DESA LUBUK BATU TINGGAL KECAMATAN LUBUK BATU JAYA KABUPATEN INDRAGIRI HULU
Abstract: This research aim is
to know and analyze: 1. The channel, margin of rubber marketing and rubber
marketing efficiency. 2. The correlation between the price of rubber from
factory and the price of rubber in farmer level. 3. The influence of rubber
price changing of factory to farmer level at Lubuk Batu Tinggal Village of
Lubuk Batu Jaya District of Indragiri Hulu Regency. The research is used of
survey method. The sampling method is purposive sampling of 40 farmer that have
plantation age between 10-15 years. The second sampling of merchant is using
snowball sampling method. The research results shows that in Lubuk Batu Tinggal
Village of Lubuk Batu Jaya District of Indragiri Hulu Regency have one rubber marketing
chanel. That is farmer to collector merchant to factory. The lowest price in
farmer level is Rp.5.500/kg. The highest price level is Rp. 9.200/kg. The
lowest price of factory is Rp. 7.050/kg. The highest price level of factory is
Rp. 11.480/kg. The average price level of the farmer level on period January
2014 up to Desember 2014 is Rp. 7.084,42. the average price level on factory is
Rp. 9.399,17. The margin level of marketing channel between the price in farmer
level and factory is Rp. 2.313,08 marketing eficiency is 5,99%. Correlation
value between the price in farmer level and factory level is 0,81%. Value of
the elasticity of price transmission between the price received from farmers
and the price by factory 0,81%.
Penulis: Ari Firma Kumala,
Ermi Tetty, Suardi Tarumun
Kode Jurnal: jppertaniandd150564