ANALISIS PEMASARAN DAN TRANSMISI HARGA PADA PETANI KARET POLA SWADAYA DI DESA GOBAH KECAMATAN TAMBANG KABUPATEN KAMPAR
Abstract: The purpose of this
research is to know and analyse : 1) Channel, margin, marketing eficiency and
farmer income; 2) Correlation between bokar payment from factory with price to
farmer 3) Price influence (price transmission elasticity) bokar at factory
level and price at farmer level 4) Market structure. This research using survey
method. Doing sampling by purposive sampling on 20 rubber farmer with life
plant around 15-25 years old. Doing sampling on seller and factory by using
snowball sampling method with follow it’s marketing channel. The result at
Gobah Village Tambang District kampar Regency there is on marketing channel
(homogen). Farmer to the seller and the seller to factory. The lowest price at
farmer level Rp.5.550 /kg, the highest price at farmer level Rp. 9.400/kg, the
lowest price at factory level Rp. 7.025/kg, the highest price at factory level
Rp. 10.925/kg. Farmer income marketing margin
which price payed by factory to the seller since Febuari 2014-Januari
2015 around Rp.1,58,33 and farmer income around 75.25% marketing efficiency
around 16.88%. Correlation value at farmer level and price at factory level
0,924%. Price transmission elasticity at farmer level and at factory level
around 0.850%. Market structure are dominan market with kr 68,1%.
Penulis: Riat Shuhada, Ermi
Tety, Suardi Tarumun
Kode Jurnal: jppertaniandd150507