ANALISIS PEMASARAN BIJI KAKAO DI KECAMATAN PAYAKUMBUH SELATAN KOTA PAYAKUMBUH PROVINSI SUMATERA BARAT
Abstract: The purpose of this
research are: (1) to analyze marketing functions and marketing channels; (2) to
analyze the marketing costs, margins, profit, farmer's share and marketing
efficiency and (3) to identify the problems faced by each institution
marketing. The research method used is survey method with a number of samples
are 40 cocoa farmers, 6 collecting traders and 3 wholesalers. The results
showed that marketing functions are carried out by institutions involved in the
marketing of cocoa beans, namely the farmers, traders and wholesalers covering
exchange function, physical function and function facilities. Cocoa marketing
channels in South Payakumbuh District consists of three channels in which
channel I farmers sell their cocoa beans to middlemen traders subsequently sell
to wholesalers and wholesalers then sell to exporters, channel II cocoa farmers
sell to wholesalers and subsequent wholesalers sell to exporters and channel
III farmers sell their cocoa beans to plant Mini Chokato. Total costs and
marketing the largest margin of cocoa beans contained in the I channel Rp.
9.446,53/kgand Rp. 3.670,83/kg /kg, while the efficiency of marketing and
farmer's share of marketing channels III more efficient when compared to
marketing channels I and II in the amount of 29,06% and 100%. The problems
faced by the fluctuations in the price, the quality of cocoa beans, the
limitations of traders in calculating the water content of the cocoa beans and
the limited capacity of the plant in the district of South Payakumbuh.
Penulis: Yesi Nurjannah.A,
Cepriadi, Ermi Tety
Kode Jurnal: jppertaniandd150571
