ANALISIS PEMASARAN BAWANG MERAH (Allium ascalonicum) DI DESA SUNGAI GERINGGING KECAMATAN KAMPAR KIRI KABUPATEN KAMPAR
Abstract: The objectives of
this research were to 1). Know the function, channel and marketing agencies
onion. 2). Analyze costs, margins,
profibality, efficiency and the share of the farmer. 3). Knowing the
marketing problems of onion at Sungai Geringging Kampar Kiri districk in Kampar
regency. This study usues survey, sampling was done by purposive sampling of 30
samples onion farmers at Sungai Geringging Kampar Kiri districk in Kampar
regency. Taking sample of trader used snowball sampling by following marketing channel.
The outcome of this research indicated the function-function of onion marketing
at Sungai Geringging such as buy function, sale function, clean function,
storage function, transportation function, standardization function, risk
tackling function, market information function, financial capital
function.There are 2 marketing channel 1). Farmer–trader of collector–trade of
retailer–consumen. 2). Farmer–trader of collector–bigtrader–trader of
retailer–consumen. The total cost of marketing collector is Rp 416,67/kg,
retailers channel I is Rp 153,02/kg. Marketing costs of bigtrader channel II is
Rp 275/kg and retailers channel II is Rp 176,03/kg. Marketing margins of
channel I is Rp 3.166,67/kg and channel II is Rp 4.100/kg. Total profit of
channel I is Rp 2.596,98/kg and channel II is Rp 3.232,30/kg. The efficiency of
channel I is 2,46% and channel II is 3,60%. Problems faced by farmer is the
weather and the price, while the problems faced by traders is the price.
Penulis: Rista Hardi Priyana,
Ermi Tety, Eliza
Kode Jurnal: jppertaniandd150508
