ANALISIS PEMASARAN AGROINDUSTRI KUE BOLU DI KECAMATAN KUOK KABUPATEN KAMPAR
Abstract: The research goal is
to identify marketing channels, marketing margin and marketing efficiency. This
research was conducted in the village of Kuok Kuok District of Kampar regency.
The method used in the study using survey methods, sampling purposive sampling.
The sample consisted of a sponge cake agroindustry entrepreneurs and 30
customers sponge cake. The data used in this study are primary data and
secondary data. Agroindustry research results sponge cake has a marketing
channel of entrepreneurs to consumer marketing channel efficiency Rated sponge
cake made at home by 8.06% more efficient than the efficiency of marketing
channels is done in the market Bangkinang by 15.56%, due to marketing channels
in Bangkinang market while the cost of transportation for marketing in the home
does not use transport. Value marketing channel efficiency sponge cake made in
the market Air Tiris by 13.23% more efficiency than do marketing channels in
the market Bangkinang by 15.56%, due to marketing in Bangkinang done every 5
days a week so that the transport is greater than transport to Air Tiris that
marketing is done every once a week. The value of marketing efficiency in
marketing channels carried in Rumbio market is 13.66% larger than marketing
channels Air Tiris performed in the market, namely 13.23%, because many
employers bring cakes to Air Tiris market.
Penulis: Dian Wulandari, Evy
Maharani, Shorea Khaswarina
Kode Jurnal: jppertaniandd150543
