ANALISIS MARJIN PEMASARAN AGROINDUSTRI BERAS DI KECAMATAN BUNGARAYA KABUPATEN SIAK
Abstract: Rice was important
comodities for Indonesian society because almost 90 percent of Indonesian
consume rice as their main food sources. Rice agroindustry was activitiy to
produce rice to delivered to the consumer. A long process of supplying grain to
be rice involves many marketing agencies.The purpose of this study was to
analyze marketing channels and marketing margins in rice agroindustry. This
study conducted during January 2015to September 2015. The location of this
research was determined in four rice-producing centers in Bungaraya District.
The number of sample in this research were 1 trader, 6 RMUs, 5 wholesalers and 5 retailers through snowball sampling
technique.The data collection was conducted with interview technique using questionnaire
prepared previously.Data were analyzed by descriptive of the patterns of
marketing channels and using analytical methods margin and costs in rice
marketing. The results shows that there are three patterns of marketing channel
in rice agroindustry, first: farmer-trader-RMU- wholesaler; secondly:
farmer-RMU-wholesaler-retailer-consumer; third: farmer- RMU. The highest
marketing margin were in RMU at 36,47 percent, then retailer 12,11 percent, and
wholesaler 9,91 percent.
Penulis: Widia Ariaty, Ahmad
Rifai, Evy Maharani
Kode Jurnal: jppertaniandd160211