ANALISIS KELAYAKAN FINANSIAL DAN EFISIENSI PEMASARAN LADA DI KECAMATAN GUNUNG LABUHAN KABUPATEN WAY KANAN
Abstract: The research aims to
find out: financial feasibility of pepper farming and marketing efficiency of
pepper. This research was conducted in two pepper production centers, Gunung
Labuhan Village and Bengkulu Tengah Village, Gunung Labuhan Subdistrict of Way
Kanan Regency. Respondents consisted of fifty pepper farmers selected randomly
by using stratified random sampling and six pepper traders determined by using
snowball sampling. The first goal was analyzed using investment criteria and
sensitivity rate. The second goal was analyzed using marketing margins, price
correlations, and price transmission elasticity. The results showed that pepper
farming is worth to attempt based on the value of investment criteria and the
sensitivity rate analysis against changes that may occur. The changes were the
production cost increase of 8.38% the production quantity decrease of 30%, and
the production price decrease of 13 %.
The market structure was oligopsonistic market with the price correlation
coefficient value of 0.47, which means pepper market is not perfectly
competitive, and price transmission elasticity value of 1.74, which means the
rate of change in consumer prices is greater than the rate of change in
producer prices.
Penulis: Ade Lia Delita,
Fembriarti Erry Prasmatiwi, Helvi Yanfika
Kode Jurnal: jppertaniandd150919