ANALISIS FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA PERDAGANGAN TELUR ECERAN: STUDI KASUS DI PASAR TRADISIONAL KOTA BANDAR LAMPUNG
Abstract: Since the beginning
of 2000’s, the modern markets, supermarkets and minimarkets, have been growing
rapidly in Bandar Lampung. They have
been being the competitors for the traditional markets that sell agricultural commodities,
such as egg. The question is whether
they are profitable and whether the egg retailers in the traditional markets
can compete with the modern markets in Bandar Lampung. This study tries to answer these questions by
using the financial and the SWOT analyses.
All 44 egg retailers in the traditional markets, Bandar Lampung are the
respondents in this study. Based on the
financial analysis the rate of return of the egg retail business is 8.74% per
month. The result of SWOT analysis
showed that the egg retail trade businesses in traditional market at quadrant
I. This case showed that egg retail
trade in traditional market were profitable and located on the growing areas.
The top strategy utilized the long enough experience trading to build
relationships with suppliers and that supply of fulfilled will continue
available.
Penulis: Tri Yunita Sari, Agus
Hudoyo, Adia Nugraha
Kode Jurnal: jppertaniandd150933
