ANALISIS FAKTOR-FAKTOR PERUBAHAN DESAIN KEMASAN TERHADAP NILAI JUAL ABON IKAN (KASUS UD PRANSPUL, KECAMATAN SEPULU, BANGKALAN)
Abstrak: The aim of this
research is want to know and analyze the factors of packaging design,
including: colors, shape, brand (logos) its affect to the amount of selling and
its perception of PRANSPUL fried shredded fish product. The research is done in
two phases, the first is to compare the amount of selling both of old packaging
and new packaging product. The second is to analyze which factors influence
significantly to the perception.and its regression model. The material of this
research are an old and a new packagings of fried shredded fish. The packaging
dimension of material (wide x height) are 15 cm x 12 cm and 10 cm x 15 cm for
the old and the respectively. Two kinds of data were collected to get amount of
selling and 100 responden to answer question during 2,5 months Responden are
collected by accidental sampling. The result showed that the number of selling
of an old packaging is 17 and the new one is 29 and significantly difference (t
test). According anova the shape affect significantly (p = 0,000) and followed
by merk (p=0,011) and colour (p=0,013) respectively. The influence of design of
packaging factors to the perception wholely can be explained by regression
model, Y = -1,687 + 0,114 colour + 0,837 shape + 0,257 logo/merk, R2 = 0,304.
Penulis: Raden Faridz
Kode Jurnal: jppertaniandd100214
