An Analysis toward Marketing System of Rubber (Havea brasiliensis) at Rupat Island of Bengkalis Regency Riau Province
Abstract: The objective of
this research is (1) to analyse the margin, profits, and eficiency of Rubber
marketing, (2) to find which marketing access is the most profitable for the
rubber farmer, (3) to find the relation of the farmers with the marketing
institutes or merchants, and (4) to identify the problems faced by the farmers
and merchants in rubber marketing. The writer used survey method to collect the
data. There were two kinds of respondent in this research taken by using Snaw
Ball method; the farmers and the merchants. Those samples consisted of 75
rubber farmers and 12 merchants. The research findings show that the total of margins are Rp 8.000,00/kg at
marketing access 1 and Rp 6.500,00/kg in marketing access 2. The efficiencies
of marketing are 19% in the marketing access 1, by the profits of Rp
7,733.00/kg obtained by the farmers but 17% in marketing access 2 by the higher
profits of Rp 8,907.81/kg. The problems faced by the farmers are getting into
debt (33,67%), and the lowest comes from the less available fertilizer.
(3.33%).The problems faced by the merchants in marketing access 1 are cost
rivalry (50,00%), the destroyed road and the highly water contained (33.34%).
The dominant relation of the farmers with the marketing institutes or merchants
of rubber at Rupat Island of Bengkalis Regency in the marketing access 1 is as
close friends for 9 farmers 15%, while the lowest is as relatives and cousin 6
persons or 6,66%. Finally, in the marketing access 2, the dominant relation of
the farmers with the marketing institutes or merchants is unrelated 8 people or
53.33% and the lowest is friends of 2 people or 13,34%.
Penulis: Priyandi, Cepriadi,
Jum’atri Yusri
Kode Jurnal: jppertaniandd140840