SUSTAINABLE BUSINESS COMPETITIVENESS: TRANSLATING CONCEPT INTO PRACTICE
ABSTRACT: Globalization has
proven to spur
economic growth for
many countries in
the world. It has, however, also negative impacts in
terms of widening income gap, environmental degradation etc. such
that many are
worried that the
growth will not
be sustainable. Triple
bottom line was introduced to
make the economic growth and company competitiveness more sustainable. Although to
define the concept
is easy, to
make it implemented,
especially by developing countries, is another matter.
Education and research track by universities is suggested to be one best way to
accelerate the implementation of the concept. A case of Graduate Program of Management
and Business (MB-IPB) is used to illustrate the attempt.
Author: Idqan Fahmi
Journal Code: jpmanajemengg120022
